/* AisleBeam — Gilded skin (Law 352). Design layer only: tokens, type,
   frames and rules from design-round Direction 6. No shadows anywhere;
   depth is frames, double rules and gold outlines. Content unchanged. */
:root{
  --canvas:#FFFFFF; --canvas-soft:#F7F2E6; --surface:#FFFFFF;
  --ink:#101010; --ink-2:#3D3A33; --ink-3:#7C7462;
  --hairline:#E3D9BE; --hairline-strong:#101010;
  --accent:#8F6E1C; --accent-hover:#A3802A; --accent-press:#755A14; --accent-soft:#F3ECD8;
  --gold:#B08D2F; --gold-bright:#D9B45B; --gold-line:#CBB87E;
  --inverse:#101010; --on-inverse:#F7F2E6; --on-inverse-2:#D8D2C2; --on-inverse-3:#CFC6AE;
  --live-dot:#E5484D;
  --r-sm:4px; --r-md:6px; --r-lg:6px;
  --font-display:"Jost",Futura,"Century Gothic",system-ui,sans-serif;
  --font-text:"Inter",-apple-system,"Segoe UI",sans-serif;
  --font-mono:"IBM Plex Mono",ui-monospace,SFMono-Regular,Menlo,monospace;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth}
body{background:var(--canvas);color:var(--ink);font-family:var(--font-text);font-size:17px;line-height:1.6;-webkit-font-smoothing:antialiased}
img{max-width:100%;display:block}
a{color:var(--accent);text-decoration-color:rgba(143,110,28,.38);text-underline-offset:3px}
a:hover{color:var(--accent-hover)}
h1,h2{font-family:var(--font-display);font-weight:600;line-height:1.12;letter-spacing:.03em;text-transform:uppercase}
h1{font-size:clamp(2.3rem,4.8vw,3.7rem)}
h2{font-size:clamp(1.75rem,3.2vw,2.5rem)}
h3{font-size:1.16rem;font-weight:600;line-height:1.3}
.mono{font-family:var(--font-mono)}
.small{font-size:.92rem}
.eyebrow{font-family:var(--font-display);font-size:.8rem;font-weight:600;letter-spacing:.22em;text-transform:uppercase;color:var(--accent);margin-bottom:14px}
.lead{font-size:1.16rem;line-height:1.55;color:var(--ink-2)}
.skip{position:absolute;left:-999px;top:0;background:var(--ink);color:var(--on-inverse);padding:10px 16px;z-index:60}
.skip:focus{left:8px;top:8px}

/* ---------- the fan (Direction 6 motif; bright gold lives here) ---------- */
.fan{width:118px;height:59px;border-radius:118px 118px 0 0;border:1px solid var(--gold);
  background:repeating-conic-gradient(from -90deg at 50% 100%, rgba(176,141,47,.55) 0deg 5deg, rgba(176,141,47,0) 5deg 11deg);margin-bottom:26px}

/* ---------- buttons: black tie — ink block, gold edge (Direction 6) ---------- */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;font-weight:600;font-size:1rem;
  padding:14px 26px;border-radius:var(--r-sm);border:1px solid transparent;text-decoration:none;cursor:pointer;transition:background .15s ease,border-color .15s ease}
.btn-primary{background:var(--ink);color:#fff;border-color:var(--gold)}
.btn-primary:hover{background:#000;border-color:var(--gold-bright);color:#fff}
.btn-primary:active{background:#000;border-color:var(--gold)}
.btn-secondary{background:var(--surface);color:var(--ink);border-color:var(--ink)}
.btn-secondary:hover{border-color:var(--accent);color:var(--ink)}
.btn-block{width:100%}
.btn-on-photo{background:var(--ink);color:#fff;border-color:var(--gold)}
.text-link{font-weight:600;text-decoration:none}
.text-link:hover{text-decoration:underline}

/* ---------- shell: sidebar on desktop ---------- */
.shell{display:block}
.sidebar{display:none}
.topbar{position:sticky;top:0;z-index:40;background:rgba(255,255,255,.95);backdrop-filter:blur(8px);border-bottom:3px double var(--ink)}
.topbar-in{max-width:1180px;margin:0 auto;padding:14px 20px;display:flex;align-items:center;gap:22px}
.topbar nav{display:none;gap:20px}
.topbar nav a{color:var(--ink);text-decoration:none;font-weight:500}
.topbar nav a[aria-current]{color:var(--accent)}
.topbar .spacer{flex:1}
.topbar .btn{padding:10px 18px;font-size:.95rem}
.wordmark{font-family:var(--font-display);font-weight:600;font-size:1.3rem;color:var(--ink);text-decoration:none;letter-spacing:.12em;text-transform:uppercase}
.wordmark .beam{color:var(--accent)}
.wordmark-lockup{display:inline-flex;align-items:center;gap:10px}
.topnav-mobile{display:none;border-top:1px solid var(--hairline);padding:10px 20px 16px;flex-direction:column;gap:10px}
.topnav-mobile.open{display:flex}
.topnav-mobile a{color:var(--ink);text-decoration:none;font-weight:500}
.menu-btn{background:none;border:1px solid var(--ink);border-radius:var(--r-sm);padding:9px 14px;font:inherit;font-weight:600;cursor:pointer}
.wrap{max-width:1180px;margin:0 auto;padding:0 20px}
.wrap-narrow{max-width:820px}

/* ---------- hero ---------- */
.hero{background:var(--canvas);color:var(--ink);padding:56px 0 64px}
.hero-photo{margin-top:40px;border:1px solid var(--ink);outline:1px solid var(--gold);outline-offset:4px;border-radius:var(--r-md);overflow:hidden}
.hero-photo img{width:100%;aspect-ratio:16/11;object-fit:cover;object-position:center 38%}
.hero-in{padding:0}
.hero .eyebrow{color:var(--accent)}
.hero h1{max-width:13em}
.hero .lead{color:var(--ink-2);max-width:36em;margin-top:18px}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;align-items:center;margin-top:28px}
.hero-cta .text-link{color:var(--accent)}
.hero-note{margin-top:16px;color:var(--ink-3);font-size:.95rem}
.fact-strip{position:relative;margin-top:36px;border-top:3px double var(--ink);display:grid;grid-template-columns:repeat(2,1fr);}
.fact-strip span{padding:16px 18px;font-family:var(--font-display);font-weight:500;font-size:.92rem;letter-spacing:.05em;text-transform:uppercase;color:var(--ink);border-right:1px solid var(--hairline)}
.fact-strip span:nth-child(2n){border-right:none}

/* ---------- sections ---------- */
.section{padding:84px 0}
.band{background:var(--canvas-soft);border-top:1px solid var(--hairline);border-bottom:1px solid var(--hairline)}
.section-head{max-width:44em;margin-bottom:40px}
.section-head .lead{margin-top:14px}
.photo-band{border:1px solid var(--ink);outline:1px solid var(--gold);outline-offset:4px;border-radius:var(--r-md);overflow:hidden}
.photo-band img{width:100%;height:100%;object-fit:cover;aspect-ratio:16/9}
.split{display:grid;grid-template-columns:1fr;gap:36px;align-items:center}
.split-photo{border:1px solid var(--ink);outline:1px solid var(--gold);outline-offset:4px;border-radius:var(--r-md);overflow:hidden}
.split-photo img{width:100%;height:100%;object-fit:cover}
.rows{margin-top:28px;border-top:1px solid var(--hairline)}
.rows li{list-style:none;padding:16px 2px;border-bottom:1px solid var(--hairline);display:flex;gap:14px}
.rows li::before{content:"";flex:0 0 auto;width:8px;height:8px;background:var(--gold);transform:rotate(45deg);margin-top:9px}

/* pain */
.pull-quote{font-family:var(--font-display);font-weight:600;text-transform:uppercase;letter-spacing:.02em;font-size:clamp(1.45rem,2.6vw,2rem);line-height:1.25}
.attrib{color:var(--ink-3);margin-top:12px;font-size:.95rem}
.sub-block{padding:22px 0;border-bottom:1px solid var(--hairline)}
.sub-block:first-of-type{border-top:1px solid var(--hairline);margin-top:26px}
.sub-block p{color:var(--ink-2)}
.pain-photo{margin-top:32px;border:1px solid var(--ink);outline:1px solid var(--gold);outline-offset:4px;border-radius:var(--r-md);overflow:hidden;max-width:420px}
.pain-photo img{width:100%;height:100%;object-fit:cover;aspect-ratio:3/4}

/* how it works — showcase pairs */
.pair{display:grid;grid-template-columns:1fr;gap:32px;align-items:center;padding:44px 0;border-bottom:1px solid var(--hairline)}
.pair:last-child{border-bottom:none}
.step-num{font-family:var(--font-mono);font-size:.85rem;color:var(--accent);letter-spacing:.08em}
.pair h3{font-family:var(--font-display);font-weight:600;text-transform:uppercase;letter-spacing:.03em;font-size:1.55rem;margin:10px 0 12px}
.pair p{color:var(--ink-2);max-width:34em}
.shots{display:flex;gap:18px;justify-content:center;align-items:flex-start}
.shot{width:min(250px,44vw);border-radius:var(--r-md);border:1px solid var(--gold-line)}
.shot.small{width:min(205px,38vw);margin-top:44px}

/* console */
.grid-3{display:grid;grid-template-columns:1fr;gap:20px;margin-top:36px}
.card{background:var(--surface);border:1px solid var(--gold-line);border-radius:var(--r-lg);padding:24px}
.card h3{margin-bottom:10px}
.card p{color:var(--ink-2);font-size:.98rem}

/* pricing */
.photo-strip{border:1px solid var(--ink);outline:1px solid var(--gold);outline-offset:4px;border-radius:var(--r-md);overflow:hidden;margin-bottom:44px}
.photo-strip img{width:100%;object-fit:cover;aspect-ratio:21/9}
.price-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px;margin-top:36px}
.quality-pricing{margin-top:38px}
.quality-pricing h3,.pricing-subhead h3{font-family:var(--font-display);font-weight:600;text-transform:uppercase;letter-spacing:.03em;font-size:1.65rem;line-height:1.2}
.quality-intro{margin-top:12px;color:var(--ink-2);max-width:48em}
.quality-grid{display:grid;grid-template-columns:1fr;gap:16px;margin-top:22px}
.quality-card .quality-note{margin-top:10px;color:var(--ink-2);font-size:.96rem}
.quality-card.featured .quality-note{color:var(--on-inverse-2)}
.pricing-subhead{margin-top:46px;border-top:1px solid var(--hairline);padding-top:34px}
.pricing-subhead p{margin-top:12px;color:var(--ink-2);max-width:48em}
.price-card{background:var(--surface);border:1px solid var(--gold-line);border-radius:var(--r-lg);padding:24px;text-align:left}
.price-card .hours{font-weight:600;color:var(--ink-2)}
.price-card .amount{font-family:var(--font-mono);font-size:1.7rem;margin-top:8px}
.price-card.featured{background:var(--inverse);color:var(--on-inverse);border-color:var(--inverse)}
.price-card.featured .hours{color:var(--on-inverse-3)}
.price-card.featured .amount{color:var(--gold-bright)}
.price-after{margin-top:20px;font-family:var(--font-mono);font-size:1.05rem}
.price-notes{margin-top:14px;color:var(--ink-2);max-width:46em}

/* founding + faq + cta */
.faq-list{border-top:1px solid var(--hairline)}
.faq-item{border-bottom:1px solid var(--hairline)}
.faq-item summary{cursor:pointer;font-weight:600;font-size:1.06rem;padding:20px 4px;list-style:none;display:flex;justify-content:space-between;gap:16px}
.faq-item summary::-webkit-details-marker{display:none}
.faq-item summary::after{content:"+";color:var(--accent);font-weight:600}
.faq-item[open ] summary::after{content:"–"}
.faq-body{padding:0 4px 22px;color:var(--ink-2);max-width:46em}
.cta-panel{position:relative;border:1px solid var(--ink);outline:1px solid var(--gold);outline-offset:4px;border-radius:var(--r-md);overflow:hidden;background:var(--inverse);color:var(--on-inverse);padding:56px 32px}
.cta-panel .bg{position:absolute;inset:0}
.cta-panel .bg img{width:100%;height:100%;object-fit:cover;opacity:.34}
.cta-panel .in{position:relative;max-width:40em}
.cta-panel .eyebrow{color:var(--on-inverse-3)}
.cta-panel .lead{color:var(--on-inverse-2)}
.cta-panel .hero-note{color:var(--on-inverse-3)}

/* footer */
.footer{border-top:3px double var(--ink);padding:56px 20px 40px;max-width:1180px;margin:0 auto}
.footer-grid{display:grid;grid-template-columns:1fr;gap:32px}
.footer h3{font-size:.95rem;margin-bottom:12px}
.footer a{display:block;color:var(--ink-2);text-decoration:none;padding:3px 0}
.footer a:hover{color:var(--accent)}
.brand-col p{color:var(--ink-2);margin-top:12px;max-width:30em;font-size:.95rem}
.footer-base{border-top:1px solid var(--hairline);margin-top:36px;padding-top:20px;display:flex;flex-wrap:wrap;gap:8px 28px;color:var(--ink-3);font-size:.88rem}
.mobile-cta{position:fixed;left:0;right:0;bottom:0;z-index:40;background:rgba(255,255,255,.97);border-top:3px double var(--ink);padding:12px 16px calc(12px + env(safe-area-inset-bottom))}
.mobile-cta .btn{width:100%}

/* ---------- tablet: its own two-column composition (700–1199px) ---------- */
@media (min-width:700px){
  .topnav-mobile{display:none !important}
  .topbar nav{display:flex}
  .menu-btn{display:none}
  .fact-strip{grid-template-columns:repeat(4,1fr)}
  .fact-strip span{border-right:1px solid var(--hairline)}
  .fact-strip span:last-child{border-right:none}
  .split{grid-template-columns:1fr 1fr}
  .pair{grid-template-columns:1fr 1fr}
  .pair.flip .pair-copy{order:2}
  .pair.flip .shots{order:1}
  .grid-3{grid-template-columns:repeat(3,1fr)}
  .quality-grid{grid-template-columns:repeat(3,1fr)}
  .price-grid{grid-template-columns:repeat(4,1fr)}
  .footer-grid{grid-template-columns:2fr 1fr 1fr 1fr}
  .mobile-cta{display:none}
  body{padding-bottom:0}
}
@media (min-width:700px) and (max-width:1199px){
  .hero{padding:64px 0 72px}
  .hero-photo img{aspect-ratio:21/10}
  .grid-3{grid-template-columns:repeat(3,1fr)}
  .pain-photo{max-width:340px}
}

/* ---------- desktop: sidebar + wide content (≥1200px) ---------- */
@media (min-width:1200px){
  .shell{display:grid;grid-template-columns:272px 1fr;min-height:100vh}
  .topbar{display:none}
  .sidebar{display:flex;flex-direction:column;gap:22px;position:sticky;top:0;height:100vh;padding:30px 26px;border-right:3px double var(--ink);background:var(--canvas)}
  .sidebar .descriptor{color:var(--ink-3);font-size:.9rem;line-height:1.45}
  .side-nav{display:flex;flex-direction:column;gap:4px}
  .side-nav a{color:var(--ink);text-decoration:none;font-weight:500;padding:8px 10px;border-radius:var(--r-sm)}
  .side-nav a:hover{background:var(--accent-soft)}
  .side-nav a[aria-current]{color:var(--accent);background:var(--accent-soft)}
  .side-founding{border-top:1px solid var(--hairline);padding-top:20px}
  .side-founding h3{font-size:1rem;margin-bottom:8px}
  .side-founding p{color:var(--ink-2);font-size:.92rem}
  .side-foot{margin-top:auto;border-top:1px solid var(--hairline);padding-top:18px;display:flex;flex-direction:column;gap:6px}
  .side-foot a{color:var(--ink-2);text-decoration:none;font-size:.93rem}
  .side-foot .fine{color:var(--ink-3);font-size:.85rem;margin-top:10px}
  .section{padding:104px 0}
  .hero{padding:84px 0 88px}
}
@media (max-width:699px){
  body{padding-bottom:76px}
  .topbar-in{padding:10px 16px;gap:14px}
  .topbar .btn{display:none}
  .topbar .wordmark{font-size:1.12rem}
  .section{padding:64px 0}
  .hero{padding:44px 0 56px}
  .photo-strip img{aspect-ratio:16/10}
}

.audience{margin-top:26px;border-top:1px solid var(--hairline);padding-top:20px;color:var(--ink-2);max-width:46em}

/* ---------- subpages (pricing, faq) ---------- */
.price-card .card-note{margin-top:10px;color:var(--ink-2);font-size:.96rem}
.price-card.featured .card-note{color:var(--on-inverse-2)}

/* wide showcase (TV section) */
.showcase{margin-top:44px}
.showcase img{width:100%;border:1px solid var(--ink);outline:1px solid var(--gold);outline-offset:4px;border-radius:var(--r-md)}
.showcase figcaption{margin-top:14px;color:var(--ink-3);font-size:.95rem;text-align:center}